Tag Archives: small business

Do cashless advertising sites generate loyal customers?

Posted on February 14, 2011 by Mark Rodeffer

Last week I wrote a post about the increasingly popular cashless advertising sites like Groupon and Living Social.  And today I’d like to thank someone, who we’ll call Sally, for admitting that she has absolutely NO loyalty to the companies … Continue reading →

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Imitation is the sincerest form of flattery

Posted on February 5, 2011 by Mark Rodeffer

Ever wonder how you would react when you found out that another company copied your product? Continue reading →

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Why advertising is like a dental reminder

Posted on June 28, 2010 by Mark Rodeffer

How many reminders do you get for your dental appointments?  Standard practice seems to be for a dental office to send a postcard reminder a couple of weeks before your appointment, followed up by at least one phone call.  Some … Continue reading →

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Cosportunity comparison

Posted on May 26, 2010 by Mark Rodeffer

While attending the Grow Expo yesterday someone was handing out a comparison sheet that showed the cost per impression for various types of media.  Well, I love a fair comparison, that’s what cosportunity is all about.  Indeed, cosportunity is exactly … Continue reading →

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Easy Calendar Promos for June

Posted on May 17, 2010 by Mark Rodeffer

June is quickly approaching and their are a lot of easy ways to promote your business with the following that are celebrated all month: June is Aquarium month – promote all things fish and fish related.  If your business doesn’t … Continue reading →

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My New Favorite Business Owner

Posted on April 20, 2010 by Mark Rodeffer

I went to a ribbon cutting today because I’m a diplomat with my local chamber of commerce and it’s a great way to reduce the cosportunity of my chamber membership.  Every event I attend affords me the opportunity to get … Continue reading →

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Local market research that costs nothing but your time

Posted on April 19, 2010 by Mark Rodeffer

This is a followup article to ‘Free database access’ through your local library.  Greenville County Library systems allows access from home to 85 different databases, so chance are, whatever you’re trying to research the library can help.  One database that … Continue reading →

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Cosportunity by sponsorships

Posted on April 17, 2010 by Mark Rodeffer

Another form of advertising your business is by sponsoring local events or seminars.   I usually find that people either get it or they don’t get it when it comes to sponsorships.  Sponsoring an event is a great way to get … Continue reading →

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More Easy Calendar Promos for April

Posted on April 5, 2010 by Mark Rodeffer

There are corny and wacky holidays almost every day of the year.  A lot of them lend themselves easily to promotional opportunities for small and big business, especially those using social media to get the word our fast and economically.  … Continue reading →

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Free database access

Posted on April 2, 2010 by Mark Rodeffer

Did you know that you can access hundreds of databases for free in the Greenville area?  Big companies with big budgets can afford to buy their own access to the big name databases, but what’s the small business owner supposed … Continue reading →

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