Tag Archives: local

Cosportunity comparison

Posted on May 26, 2010 by Mark Rodeffer

While attending the Grow Expo yesterday someone was handing out a comparison sheet that showed the cost per impression for various types of media.  Well, I love a fair comparison, that’s what cosportunity is all about.  Indeed, cosportunity is exactly … Continue reading →

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What's Better Than One Geico Testimonial?

Posted on March 24, 2010 by Mark Rodeffer

Two Geico testimonials!  I am very fortunate today to be able to post a second testimonial from my local Geico Office, this one from the marketing manager.  Click below to take a quick read. Testimonial_2010_SCROD_Geico2

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New Testimonial Letter – Geico#1

Posted on March 23, 2010 by Mark Rodeffer

Just got another great testimonial letter for the 2010 calendars and how they’ve helped get the word out about GEICO’s LOCAL OFFICE affordably Testimonial_2010_SCROD_Geico1

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“I Never Advertise!”

Posted on March 16, 2010 by Mark Rodeffer

If only I had a nickel… for every time I here those words. I always laugh on the inside when I meet someone at networking events and once they find out what I do for a living their first comment … Continue reading →

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New Testimonial Letter

Posted on March 15, 2010 by Mark Rodeffer

Hey, just got a great testimonial letter from one of my Town Planner sponsors. Click on the link below to open the pdf. Testimonial from Downtown Sweets & Eats

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Advertising Chicken Salad

Posted on March 10, 2010 by Mark Rodeffer

I had a lunch networking event on my calendar today, one where you bring your own lunch, so I stopped by one of my Town Planner sponsors on the way and used one of the coupons she placed in the … Continue reading →

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The Reach and Repetition Teeter-Totter

Posted on March 9, 2010 by Mark Rodeffer

So here’s the $64,000 question… where’s the balance point between reach and repetition in your advertising?   If only it were a simple answer.  Truth is, every person is different and every market is different and how they react to … Continue reading →

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4 Questions for Your Print Media Salesperson

Posted on March 4, 2010 by Mark Rodeffer

Are you considering placing an advertisement in a newspaper, magazine, direct mail, or other printed media?  After you’ve evaluated the demographics they hit to ensure it’s the right media for your business, here are some questions to ask your sales … Continue reading →

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10 Calendar-Based Promotion Opportunities for March 2010

Posted on March 1, 2010 by Mark Rodeffer

There are corny and wacky holidays almost every day of the year.  A lot of them lend themselves easily to promotional opportunities for small and big business, especially those using social media to get the word our fast and economically.  … Continue reading →

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How Not to Run a Speed Networking Event

Posted on February 26, 2010 by Mark Rodeffer

Speed networking for business professionals seems to be all the rage these days.  I attend quite a few speed networking events and have always found a few quality contacts from an event.  Plus, a lot of them are free to … Continue reading →

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