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Sponsor Testimonials:
"Our first coupon for ice cream came in in January, and that coupon doesn't appear in the calendar until July. People really do look through the calendar."
Sherry Kelly
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Tag Archives: direct mail
Cashless marketing ROI
At the encouragement of some of my Greenville area social media friends like Stephen Harvey and Jay Handler I videotaped my presentation to my BNI group this week. After covering the essentials of Upstate Town Planner I moved to a … Continue reading
Posted in advertising, cosportunity, marketing
Tagged advertising, cashless, direct mail, Greenville, groupon, living social, marketing
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Co-op direct mail marketing is affordable
I received a direct mail piece yesterday from the Hearing Healthcare Center in Greenville. It was a #10 envelope stuffed with 3 full sheets of information. It’s not the first time I’ve received this information trying to sell me some … Continue reading
Posted in advertising, cosportunity, marketing
Tagged advertising, cosportunity, direct mail, Greenville, marketing, Mauldin, Simpsonville
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Macaroni Grill + Town Planner = ROI over 4x
It’s always great to see a sponsor of Town Planner track their results and report back to us how well it worked. The goal of any advertising should be to generate a return on your investment. I’ve spent enough time … Continue reading
Posted in advertising, cosportunity
Tagged cosportunity, direct mail, Greenville, marketing, Mauldin, roi, Simpsonville
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Looking for creative Greenville marketing?
As if the lip sync or our jingle weren’t creative enough, here’s some more information about my creativity in marketing solutions for myself and my customers. The video is recorded from a live ustream shoot with Jon Evans with 4head4rent … Continue reading
Posted in advertising, cosportunity, marketing
Tagged advertising, direct mail, Greenville, marketing, Mauldin, Simpsonville
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Do cashless advertising sites generate loyal customers?
Last week I wrote a post about the increasingly popular cashless advertising sites like Groupon and Living Social. And today I’d like to thank someone, who we’ll call Sally, for admitting that she has absolutely NO loyalty to the companies … Continue reading
Posted in advertising, marketing
Tagged advertising, direct mail, Greenville, marketing, Mauldin, Simpsonville, small business
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Cashless advertising comes at a high price
We’ve all seen these cashless advertising systems that are coming onto the market. Sites like Groupon, Living Social, and Upstate Perks are becoming more popular every day. Some are so popular that they can afford Superbowl commercials. But I sometimes … Continue reading
Posted in advertising, cosportunity, marketing
Tagged advertising, cashless, co-op, direct, direct mail, Greenville, mail marketing, marketing, Mauldin, shared, Simpsonville, upstate town planner
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Imitation is the sincerest form of flattery
Ever wonder how you would react when you found out that another company copied your product? Continue reading
Posted in advertising, cosportunity, marketing
Tagged advertising, cosportunity, direct mail, Greenville, marketing, Mauldin, small business
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Upstate Town Planner was loved until…
…someone found out that we published the Greenville county school schedules on our calendars. I was handing out some free calendars on the street a couple of weeks ago and a mother daughter duo had never seen our product before. … Continue reading
Posted in advertising, cosportunity, marketing
Tagged advertising, cosportunity, direct mail, Greenville, marketing, Mauldin, Simpsonville
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"The single biggest problem in communication…
…is the illusion that it has taken place” – George Bernard Shaw. This is one of my favorite quotes because it drives home a point that we all struggle with when it comes to advertising. Why hasn’t our message been … Continue reading
Why advertising is like a dental reminder
How many reminders do you get for your dental appointments? Standard practice seems to be for a dental office to send a postcard reminder a couple of weeks before your appointment, followed up by at least one phone call. Some … Continue reading
Posted in advertising, cosportunity
Tagged advertising, direct mail, Greenville, local advertising, local business, Mauldin, Simpsonville, small business, town planner
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