Category Archives: advertising

Exceeding your Greenville marketing expectations

The number one thing that our local Greenville residents ask us for these days is more coupons, specifically, food coupons.  In today’s economic times, it’s no wonder that residents want to save money, and the stronger our sponsor’s offers are … Continue reading

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Social Media Unacceptable

Every once in a while something occurs on our social media platform that is unacceptable, and is probably the biggest reason why everyone should monitor their social media sites frequently.  Someone who is a fan of our facebook page decided … Continue reading

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Award winning Town Planner covers

The national Town Planner conference was held last weekend and all the publishers voted for the best cover photography.  The winners are shown below, and unfortunately, the upstate SC editions didn’t place. First place went to an Arizona edition and … Continue reading

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Cashless marketing ROI

At the encouragement of some of my Greenville area social media friends like Stephen Harvey and Jay Handler I videotaped my presentation to my BNI group this week.  After covering the essentials of Upstate Town Planner I moved to a … Continue reading

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Co-op direct mail marketing is affordable

I received a direct mail piece yesterday from the Hearing Healthcare Center in Greenville.  It was a #10 envelope stuffed with 3 full sheets of information.  It’s not the first time I’ve received this information trying to sell me some … Continue reading

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Macaroni Grill + Town Planner = ROI over 4x

It’s always great to see a sponsor of Town Planner track their results and report back to us how well it worked.  The goal of any advertising should be to generate a return on your investment.  I’ve spent enough time … Continue reading

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Looking for creative Greenville marketing?

As if the lip sync or our jingle weren’t creative enough, here’s some more information about my creativity in marketing solutions for myself and my customers.  The video is recorded from a live ustream shoot with Jon Evans with 4head4rent … Continue reading

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The Town Planner jingle like you’ve never seen it

Okay, so most people probably don’t even know that Town Planner has a jingle, probably because it’s never been heard on any Greenville radio or television stations.  But it is a part of our marketing, even as old school as … Continue reading

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Do cashless advertising sites generate loyal customers?

Last week I wrote a post about the increasingly popular cashless advertising sites like Groupon and Living Social.  And today I’d like to thank someone, who we’ll call Sally, for admitting that she has absolutely NO loyalty to the companies … Continue reading

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Cashless advertising comes at a high price

We’ve all seen these cashless advertising systems that are coming onto the market.  Sites like Groupon, Living Social, and Upstate Perks are becoming more popular every day.  Some are so popular that they can afford Superbowl commercials.  But I sometimes … Continue reading

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